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Yes, that is an awesome point and one I didn't think about!And the perfect play for the OEM’s!They need the dealership data and by forcing the dealerships into their platforms they get all the data, allowing them to go directly to the customer when they are ready to by pass the dealership, and use all the dealerships tried and tested marketing.So the OEM doesn’t have to spend money testing landing pages, keywords, or any of that stuff because the dealerships have already spent the money and done the testing.And the billions of dollars dealerships are spending on 3rd party services come back to the OEM’s!
Yes, that is an awesome point and one I didn't think about!
And the perfect play for the OEM’s!
They need the dealership data and by forcing the dealerships into their platforms they get all the data, allowing them to go directly to the customer when they are ready to by pass the dealership, and use all the dealerships tried and tested marketing.
So the OEM doesn’t have to spend money testing landing pages, keywords, or any of that stuff because the dealerships have already spent the money and done the testing.
And the billions of dollars dealerships are spending on 3rd party services come back to the OEM’s!
