Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Back in the day, it wasn’t uncommon for a dealership to run two websites - one with the OEM-mandated vendor, and another with a preferred (but non-approved) provider.Today, that setup is nearly impossible. Most OEMs have tightened their rules around digital advertising and co-op eligibility, making dual-site strategies unworkable. The good news is that many OEMs have expanded their approved website vendor lists - from just one option to now three to six in many cases.All of this makes entering the space incredibly challenging for new website vendors. The opportunity pool is small, margins are thin, and the dealer client base is often high-maintenance and quick to switch. On the other end of the spectrum, you’ve got used car dealers who are perfectly happy with a $99/month CarsForSale site. And the handful of independents with the budget for something more are already being pursued by strong competitors like Overfuel.Not to mention, there’s always the looming risk of OEMs going in the opposite direction like I mentioned in my previous post - ditching website choice programs altogether and building out their own in-house website platforms.Caveat emptor.
Back in the day, it wasn’t uncommon for a dealership to run two websites - one with the OEM-mandated vendor, and another with a preferred (but non-approved) provider.
Today, that setup is nearly impossible. Most OEMs have tightened their rules around digital advertising and co-op eligibility, making dual-site strategies unworkable. The good news is that many OEMs have expanded their approved website vendor lists - from just one option to now three to six in many cases.
All of this makes entering the space incredibly challenging for new website vendors. The opportunity pool is small, margins are thin, and the dealer client base is often high-maintenance and quick to switch. On the other end of the spectrum, you’ve got used car dealers who are perfectly happy with a $99/month CarsForSale site. And the handful of independents with the budget for something more are already being pursued by strong competitors like Overfuel.
Not to mention, there’s always the looming risk of OEMs going in the opposite direction like I mentioned in my previous post - ditching website choice programs altogether and building out their own in-house website platforms.
Caveat emptor.
