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A lot of people fuss about dealership websites online and a lot of dealerships use 3rd party sites to get leads, instead of their own sites.Koons.com (a dealership) decided to test it and when they speed up their site they saw a 800% increases in conversion within 2 weeks and in 60 days it jumped to a 1400% increase in conversion.And that was only getting it just barely inside Google performance metrics at 2.5 seconds.The team working on the speed problem promised to double conversions by speeding up the site but it was way more than double, they said it was like a 14x increase in conversions.And that was nothing but speed!They said at first they blamed Google and Facebook for bad leads but now they believe all the problems were because of website speed.They saw improvements in rankings and conversions!
A lot of people fuss about dealership websites online and a lot of dealerships use 3rd party sites to get leads, instead of their own sites.
Koons.com (a dealership) decided to test it and when they speed up their site they saw a 800% increases in conversion within 2 weeks and in 60 days it jumped to a 1400% increase in conversion.
And that was only getting it just barely inside Google performance metrics at 2.5 seconds.
The team working on the speed problem promised to double conversions by speeding up the site but it was way more than double, they said it was like a 14x increase in conversions.
And that was nothing but speed!
They said at first they blamed Google and Facebook for bad leads but now they believe all the problems were because of website speed.
They saw improvements in rankings and conversions!
