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Most VOIP systems lack the functionality and deep customization capabilities of stand alone call management platforms. Ring Central also is not known for their customer service prowess.You can certainly build your own phone system with Twilio APIs but you will lack a usable UI and customized reporting. However, Twilio provides an excellent backbone to manage the connections. Our UI sits on top of Twilio and we run rings around other phone providers when it comes to customized setups and routing logic.Enter texting. With the enforcement of FCC rules launching this month, every business needs to formally register their phone numbers in order to send texts. Most all the call management providers provide a pathway to do so. Why would you want to tackle that yourself?Proper integration with a CRM also takes some forethought and planning. You don’t want to ingest every call for the store. The “what time do you close?” call doesn’t provide much value to the CRM. We just completed a deep integration with Salesforce and like other CRMs, there’s really no such thing as plug-and-play.
Most VOIP systems lack the functionality and deep customization capabilities of stand alone call management platforms. Ring Central also is not known for their customer service prowess.
You can certainly build your own phone system with Twilio APIs but you will lack a usable UI and customized reporting. However, Twilio provides an excellent backbone to manage the connections. Our UI sits on top of Twilio and we run rings around other phone providers when it comes to customized setups and routing logic.
Enter texting. With the enforcement of FCC rules launching this month, every business needs to formally register their phone numbers in order to send texts. Most all the call management providers provide a pathway to do so. Why would you want to tackle that yourself?
Proper integration with a CRM also takes some forethought and planning. You don’t want to ingest every call for the store. The “what time do you close?” call doesn’t provide much value to the CRM. We just completed a deep integration with Salesforce and like other CRMs, there’s really no such thing as plug-and-play.
