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While I am not as familiar with GoTo and Nextiva, I would guess that they (as well as RC) will all offer the same core functionality that most businesses need. I guess some questions I'd think about are 1) what are my goals for the new phone system beyond making and taking calls? 2) how much integration do I need/want with my CRM? 2) do I want to record outbound calls? (consent laws still apply in some states, NE is not one) 3) do I need a third-party tracking company to help accomplish what I want? e.g. customizations for routing, tagging, IVRs, automations, and 4) how hands-on do I want to be with managing my various communication channels?