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I know opinions are like.... snowflakes (;-)) -- and I'm no lawyer, but here goes:


TCPA deals with automated phone dialing. As texting is considered a "Phone" function, texting is covered under TCPA.


However... if your texting solution has NO automation -- one human being hitting one button that sends one and only one text, TCPA has no interest nor is applicable.


Sooo.... pragmatically, what does that mean? If your solution provides no robo-texting functionality, there's no legal requirement to get permission to send text.


As far as permission: Best practice?  Good idea?  Sure.  TCPA compliance? Stay away from text campaigns or any sort of text automation, and TCPA is not relevant.