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With any automated messaging there is always a risk... I don't think solely texting is going to improve a dealership's closing rate or lead response time; a good balance of both communicating via text, email or phone is good. As long as your messaging is consistent and you are not spamming customers, no harm is done. It's all about keeping the consumer interested in you and what's the best way to do that? Answering them as soon as possible!