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Hey Dan I agree that using a bulk texting tool is a huge risk that no dealers should engage in it. I believe the point I have been trying to make it to give your salespeople a dedicated number to do all there texting with customers from instead of doing it from there personal phones. Here is why.

1. Data lose- You would need a court order to get info held on someone's personal phone so you will have no visibility into what your team is communicating with customers.

2. Compliance- We can debate all day about TCPA but operating on personal phones without an opt-out functionality is an unnecessary risk.

3. Experience- Consistency means everything during the sales process but when you get texts from one number(CRM) or the salesperson's personal phone, calls from the dealership phone system or again the salesperson's cell the shoppers are hesitant to engage. I believe equipping your team with a dedicated tracking number for all phone and text communication creates a uniformed experience that is missing at virtually every dealership I have shopped.

Finally, I am more than happy to set you up with Mike Semanie from Killgore Pearlman Semanie Denius Squires, P.A who is a top dealership attorney and friend who has represented multiple dealerships on TCPA compliance cases both individual and class action.

Just my two cents on Saturday morning. I hope you are doing great and we still need to make time for a catch-up call soon.

Todd