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I've been loyal to vin solutions for about 5 years now but a few months back I got the bug to explore my options. My first experience was a DDC demo. At first glance I was hooked by its simplicity. I should briefly mention that if I were going to fault Vin for something it would be its complexity and difficulty for new users to grasp. So anyways, I wanted to take the DDC crm for an extended test drive so I set a follow up demo. I gathered all my gripes with Vin and all the aspects that I love about it and prepared for my demo. My findings were that the DDC product is far superior in user expirience but lacked most of the features that come with having a more comprehensive crm.


For example: in Vin there is a concentration on customer visits and keeping track of who's in and out of the showroom. To me, many times looking from the outside in, I need to know how many, and who, is in the showroom at any given time. DDC has no way of closing customer showroom visits and removing them from being actively in the showroom. Essentially, there is no way of knowing who has left the showroom. From an owners perspective, it is integral to know what is going on in the showroom in real time. This follows true for the sales manager on duty as well.  Helps to be organized, and keep salesman accountable for TO's and such.


I will say that they offered me a price that was hard to pass on but as I'm sure everyone in this forum can attest to, price is the last concern when choosing a crm.


I figured while I was on the warpath I would check out Dealersocket. In my opinion, this crm is equivalent in comprehensiveness and complexity as Vin. Wouldn't make sense for us to make a lateral move. Although, they mentioned that they are getting a major redesign is 2016 so may be worth taking a second look when that occurs.


My guess is that they keep DDC and Vin and sell them seperatly. Two totally different CRM's that will have a hard time marrying.