We don't recommend building separate event Pages for your dealership for a few reasons, although I do recall those BuyBack events being all the rage in 2019.
The primary reason why they would use a separate page is so that they could easily grant page access to anyone on their team administering the event, like the appointment setters.
The problem with this is now you have a separate page taking on your dealership's identity that no one within your organization has any control of. Couple that with the fact that after the event has expired, those pages typically end up living on long after that fact, confusing future and current customers and pissing them off when they reach out and say "I want to buy a car" and no one is there to help them. And we all know that Meta (Facebook) won't help you mitigate this in the long run.
Another common issue with those 3rd party vendor Page events was that oftentimes there was a complete disconnect between the organization running the "event" and the in-house team. Salespeople didn't know appointments were being set, customers were showing up during closed hours, and the actual BDC reps didn't know what was happening nor did the marketing managers. Total chaos to the tune of $8k or more.
Now I'm not saying this happened in ALL cases with EVERY buyback event vendor... but you're better off taking a fraction of that spend and applying it toward a solid Facebook ad strategy on your own page.
