Would you buy a car this way? Would you buy a house this way? Even your living room furniture?
Some people would, sure. Right now, "how many" is "not many." There's options to do that now. Some people do it. Not many.
But geez Louise... if you're not a Ford or GM dealer, you can't appreciate this... GM and Ford dealers will laugh WITH me here: Can you IMAGINE customers going through the entirety of the Program/Incentive lists to find those for which they qualify???? Or just deal structure... 19-40ACS??? haha. No chance.
Honestly, it's the "Marketers" who say, "C'mon we just need a credit app, a calculator, and a website and we can sell cars "online." haha. You'll not find a single person with ANY REAL retail operational experience who is so naive.
And another point here, and NO ONE talks about this. YES, there are pain points to be addressed, but people DO have fun buying cars. I mean... 15,000,000ish retail deals last year?
There is no doubt that once we get beyond the B.S. Buzzword version of Digital Retailing referenced in today's market, V2 or V3 of DR will look and act much differently than the overwhelming barrage of website plug-in crap dealers are (mostly) rejecting now.
