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Agreed.What I've seen dealers have success with is when they add online sales to their website using an additional vendor, but don't change any other processes. Almost every digital retailer is just sending a "fully qualified" lead to the dealership at the end of the process. The customer may be further in the funnel, but the reality is that most of them are just sending an ADF lead to the CRM.Dealers that treat it as a casual option for the 5-10% of customers that are willing to go through this process alone seem to do well.Dealers that try and remodel their whole store to become an online sales experience seem to be scratching their heads wondering why it isn't working.
Agreed.
What I've seen dealers have success with is when they add online sales to their website using an additional vendor, but don't change any other processes. Almost every digital retailer is just sending a "fully qualified" lead to the dealership at the end of the process. The customer may be further in the funnel, but the reality is that most of them are just sending an ADF lead to the CRM.
Dealers that treat it as a casual option for the 5-10% of customers that are willing to go through this process alone seem to do well.
Dealers that try and remodel their whole store to become an online sales experience seem to be scratching their heads wondering why it isn't working.
