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It is hard to deny the consumer is getting more and more comfortable buying things based on online descriptions.  I've bought most of the furniture for my home online and am in the process of doing this for an entire office space.  My house... that was one I needed to see in person.  The office... again, one I needed to see in person.  I will commit to a car purchase online (in the process of doing that now), but I will not do the entire deal outside of the dealership.

Paint me in that 5-10% of customers [USER=3505]@craigh[/USER] is talking about.

But I have to agree with [USER=640]@john.quinn[/USER] on his points about the gross underestimation that has occurred on Digital Retailing.  It has been implemented wrong for the masses and that is getting more obvious daily.  The problem seems to fester from the fact that the people working the sales floor are not included in the process.  Because of this, they do not honor what's been done online.  And it is really that simple. 

Digital Retailing cannot be solved until it is just Retailing.