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Made easy through PEOPLE, buying a new car has little to no comparable. It's truly fun when made right.


For me, I buy sight unseen, but I still think I'm an exception. I read about cars every day for fun.


If you want to make money, don't focus on exceptions... I have yet to see a dealership landing more than 50% of their deals 100% online.


We have to be very careful because it's not because it can be done, that it should be done.