I'm an electric vehicle lover and study Marketing in the UK. I have been paying attention to electric cars for a long time since I first saw a Tesla Model X on the road in China in 2017. It was a really amazing car that I cannot move my eyes from it. However, when I came to the UK for my master degree, I found the electric cars are not very popular. So I'm curious about the reasons why people will choose electric cars especially the high-end/ luxury electric vehicles from top brands like Tesla, Jaguar and BMW etc. For me, I like the performance and high tech provided by the electric vehicles.
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