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They want electric vehicles. However, a lot of customers don't know that they want an electric vehicle. For example, the Mercedes GLB-Class is a popular model because it's reasonably priced and looks the part. A lot of GLB shoppers don't even know an electric EQB exists! When they find out that they could get an electric version and possibly some free charging credits, then it's an easy switch to that model. It's the same vehicle so there's a good chance they'll go with the one that's slightly easier to maintain.