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Price should be the same among all sources. Doesn't really take much for a customer to find your "best price" - even after they have bought the vehicle!


The only time I would advocate pricing variance is for tracking - old school way - works good for the dealer that doesn't have call tracking and/or wants a lazy man way to do some tracking. Last two digits of price indicates source, not perfect but it does help. IE - Same car would be listed for 16,977 - 16,966 - 16,955 - etc etc..  77 AutoTrader.com, 66 Cars.com, 55 Craigslist. If a customer calls or comes in about the vehicle that was $XX,X77, you know they were on AutoTrader.com.


Again, not perfect... but it works.