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I have had this discussion many times with my rep (and I used to be one!) AutoTrader.com is a dealer focused site, not a consumer focused site.  Whatever dealer wants to throw the most money at them they will let thier inventory be the first thing the consumer sees even if it isn't what the consumer searched for.  It has become all about stroking a dealers ego, just like TV was a few years ago.  I told my rep that we were going to drop ATC due to the fact that we are re-branding our store and the website and will be using TV, Radio and social media to do so. He said that was the dumbest thing he ever heard.  I then asked him how ATC gets the millions of users every month?  HMMMMM TV and Radio maybe.  He had no answer for me.  I am using the same model they use to Brand and drive traffic to the site and was told that was the dumbest idea he had ever heard.  I wonder if his company knows that he feels that way? 

Just sayin.