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Autotrader has always had the high to low price sort default. Not long ago they switched to low to high price sort as default and... Mitchell nailed it... the traffic metrics must have fallen because they went back to high to low price sort.AutoTrader and Cars.com live or die on Google's decision to let them live. Short tail search "Used Cars" is THE money phrase that drives used car traffic. I've warned Dale Pollack on this, God help them if Google decides to "give local priority" to this search term, it'll be the end of them. There is chatter in the real estate SEO sites that I follow that Google's latest update (called Google Caffeine) has given local real estate sites more authority over the national classified sites.On the other hand,... Google is all about the "search experience". 3rd party classified sites are far Our industry are far more shopper friendly (as compared to real estate). As long as AT and Cars.com keep delivering a great service to shoppers, they should not loose their position.Dealer sites are too fragmented, lots of 3rd party classified sites exist and fall short, IMO, AT and Cars.com is not going anywhere.
Autotrader has always had the high to low price sort default. Not long ago they switched to low to high price sort as default and... Mitchell nailed it... the traffic metrics must have fallen because they went back to high to low price sort.
AutoTrader and Cars.com live or die on Google's decision to let them live. Short tail search "Used Cars" is THE money phrase that drives used car traffic. I've warned Dale Pollack on this, God help them if Google decides to "give local priority" to this search term, it'll be the end of them. There is chatter in the real estate SEO sites that I follow that Google's latest update (called Google Caffeine) has given local real estate sites more authority over the national classified sites.
On the other hand,... Google is all about the "search experience". 3rd party classified sites are far Our industry are far more shopper friendly (as compared to real estate). As long as AT and Cars.com keep delivering a great service to shoppers, they should not loose their position.
Dealer sites are too fragmented, lots of 3rd party classified sites exist and fall short, IMO, AT and Cars.com is not going anywhere.
