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Mr. ATC,Your answer makes sense to me and I have to agree with your logic. What they should be complaining about are the crazy prices you all charge. I would love to see all dealers come together to build and promote their own automotive search engine. The non profit organization would consist of a small staff to build and maintain the site. Most of the "minimal" fees collected would be used to promote the site. I'd love to see Jay Leno as the pitchman. The site would not have any banner ads directing customers to other sites.It's just nuts that dealers have to pay Auto Trader and Cars.com to do something they could easily do themselves. I understand you all need to charge a premium to cover all the feet on the street and advertising, but $8000 for your super duper special golden listings, that's just crazy. The fact that most dealers are paying for both services; well that just doesn't make any sense.
Mr. ATC,
Your answer makes sense to me and I have to agree with your logic. What they should be complaining about are the crazy prices you all charge.
I would love to see all dealers come together to build and promote their own automotive search engine. The non profit organization would consist of a small staff to build and maintain the site. Most of the "minimal" fees collected would be used to promote the site. I'd love to see Jay Leno as the pitchman. The site would not have any banner ads directing customers to other sites.
It's just nuts that dealers have to pay Auto Trader and Cars.com to do something they could easily do themselves. I understand you all need to charge a premium to cover all the feet on the street and advertising, but $8000 for your super duper special golden listings, that's just crazy. The fact that most dealers are paying for both services; well that just doesn't make any sense.
