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So many of us feel the same way about AT and the outragous fees they charge and the game that's played to be at the top. I run into the same problem that Brent does in my own PMA and I am a so called "Premium Dealer"....I can see ATC's logic in the HIGH to LOW and explained that way does have some sense to it however the political games and who pays the most are getting old, and the ROI never makes me proud. I like Jerry wish for the day that Dealers come up with a better alternative.In response to the cars.com hit, yes they have the same logic on High to Low however its a set fee, no games and your cars place according to Zip code and pricing. Maybe ATC needs to take lessons instead of taking up over 25% of an Internet Sales Rep's ad budget.
So many of us feel the same way about AT and the outragous fees they charge and the game that's played to be at the top. I run into the same problem that Brent does in my own PMA and I am a so called "Premium Dealer"....I can see ATC's logic in the HIGH to LOW and explained that way does have some sense to it however the political games and who pays the most are getting old, and the ROI never makes me proud. I like Jerry wish for the day that Dealers come up with a better alternative.
In response to the cars.com hit, yes they have the same logic on High to Low however its a set fee, no games and your cars place according to Zip code and pricing. Maybe ATC needs to take lessons instead of taking up over 25% of an Internet Sales Rep's ad budget.
