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My Autotrader rep is top notch as well. He is here to see me every month and has listened to the same complaints I gave earlier in this thread many times. I appreciate the boots on the ground approach. As to the argument about dealers paying more for top space in newspaper, billboards, etc... I have pretty simple response. Autotrader is a SEARCH ENGINE. Search engines should provide the most relevant information to the person using it. Google has sponsored ads at the top but they do not push the more relevant information below the fold like AT's ads do. To me and probably a lot of other ISM's, that is the way we feel. I think our mystery AT guy could be just a little less condescending with his/her comments. We are their paying customers...right? I certainly would use a more a little more empathy in my tone if I was listening to one of my customers complaints. Not "lightnup"
My Autotrader rep is top notch as well. He is here to see me every month and has listened to the same complaints I gave earlier in this thread many times. I appreciate the boots on the ground approach.
As to the argument about dealers paying more for top space in newspaper, billboards, etc... I have pretty simple response. Autotrader is a SEARCH ENGINE. Search engines should provide the most relevant information to the person using it. Google has sponsored ads at the top but they do not push the more relevant information below the fold like AT's ads do. To me and probably a lot of other ISM's, that is the way we feel.
I think our mystery AT guy could be just a little less condescending with his/her comments. We are their paying customers...right? I certainly would use a more a little more empathy in my tone if I was listening to one of my customers complaints. Not "lightnup"
