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Mitch wrote: "Please then explain why I do a 10 mile radius from my zip code, am on a premium listing, and my main competitor shows up and dominates the page at 11 miles out. Again it's Autotrader math. Since when is 11 less than 10."Mitch - I used to work for the post office and one thing I learned...zip codes come in all sizes and shapes. I looked up your zip code boundaries. It is 26 miles long from north boundary to south boundary. So a "10 mile radius" from your zip code would actually be a 46 mile distance (10 miles north of the northern boundary to 10 miles south of the southern boundary).If a dealer is located in the northwest corner of a 30 mile wide zip code, it's conceivable that he wouldn't even show up in a 10 mile radius search by people from the southeast corner if a search was actually based on the shopper's or dealer's physical address (lat & long) instead of the entire zip code, even though they are both in the same zip code. That might explain the 10 mile/11 mile concern.Just a thought.
Mitch wrote: "Please then explain why I do a 10 mile radius from my zip code, am on a premium listing, and my main competitor shows up and dominates the page at 11 miles out. Again it's Autotrader math. Since when is 11 less than 10."
Mitch - I used to work for the post office and one thing I learned...zip codes come in all sizes and shapes. I looked up your zip code boundaries. It is 26 miles long from north boundary to south boundary. So a "10 mile radius" from your zip code would actually be a 46 mile distance (10 miles north of the northern boundary to 10 miles south of the southern boundary).
If a dealer is located in the northwest corner of a 30 mile wide zip code, it's conceivable that he wouldn't even show up in a 10 mile radius search by people from the southeast corner if a search was actually based on the shopper's or dealer's physical address (lat & long) instead of the entire zip code, even though they are both in the same zip code. That might explain the 10 mile/11 mile concern.
Just a thought.
