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Does cost per lead matter to you?I view a lot of reporting for dealers and one that dealers get hell bent on is cost per lead. But how much importance should we place on this metric?Is this a metric you measure and if so, how important is it to you? How are you calculating it?
Does cost per lead matter to you?
I view a lot of reporting for dealers and one that dealers get hell bent on is cost per lead. But how much importance should we place on this metric?
Is this a metric you measure and if so, how important is it to you? How are you calculating it?
