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The $64K question is, what is a lead? I don't mean that to sound silly. But is a walk-in that has the ATC printout in their hand a lead? It should be if it is sourced in the CRM properly, but that does not happen in a lot of cases. Right? It would be an important metric to me if I could get our phone and walk-in traffic sourced better. But to merely use it as a measurement for form fills and email leads, it could cause bad decision making to cut off a source IMO.
