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Cost per lead, to me, doesn't tell the whole story, so it isn't very relevant to me. Cost per sale, however, is much more important. Take the cost per sale and compare it to the average gross and now I have real actionable data that can help me make decisions.Which would you rather have? 100 leads at $20 per lead or 20 leads at $100 per lead?Now, what if I told you that the former closed at 5% and the latter closed at 25%? What if it was the other way around? You don't know that without digging deeper.
Cost per lead, to me, doesn't tell the whole story, so it isn't very relevant to me. Cost per sale, however, is much more important. Take the cost per sale and compare it to the average gross and now I have real actionable data that can help me make decisions.
Which would you rather have? 100 leads at $20 per lead or 20 leads at $100 per lead?
Now, what if I told you that the former closed at 5% and the latter closed at 25%? What if it was the other way around? You don't know that without digging deeper.
