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Ahh... But what if the 25% close takes you 15hrs each to close, but the other takes 2hrs to close? Never mind adding who in the Dealership needs to be engaged...(Hehe... Just adding complication to be difficult. But it's still a valid question.)Ultimately, you are correct, in that you MUST dig deep to understand the ROI, but it isn't a simply Cost-to-Close ratio...Time spent is often ignored, difficult to track, but invaluable when trying to understand true cost.The reality is that the 3rd party providers can only argue their value based on the ratio/formula you mentioned. It is on the Dealer to understand/measure the Time-Spent portion. And for this they need either a Process or Technology that enables this.
Ahh... But what if the 25% close takes you 15hrs each to close, but the other takes 2hrs to close? Never mind adding who in the Dealership needs to be engaged...(Hehe... Just adding complication to be difficult. But it's still a valid question.)
Ultimately, you are correct, in that you MUST dig deep to understand the ROI, but it isn't a simply Cost-to-Close ratio...Time spent is often ignored, difficult to track, but invaluable when trying to understand true cost.
The reality is that the 3rd party providers can only argue their value based on the ratio/formula you mentioned. It is on the Dealer to understand/measure the Time-Spent portion. And for this they need either a Process or Technology that enables this.
