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I hear what you are saying, although I have not found that I have ever had one lead source that took significantly longer to close than another. I'm not sure that I could imagine a scenario where there was an inherent property of a lead source that contributed to an abnormally long time to close.

I was going to write about it before, but I wanted to add that I don't really work with any 3rd party lead providers anymore - at least none that work on a cost per lead basis.

What I find I like to use this information for is to judge things like how well my paid search is working. I know that I am going to pay more for customers through paid search than through organic search - but how much is too much? At what point does my cost per sale outweigh the benefits of trying to attract new visitors to my site?