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You've touched on a couple things here:

1. There are still humans that have access to these reviews. This may be the quality control team at Yelp who decided that the positive reviews for the store in question were fake. Maybe Joe the sales guy calls his lunch buddy James in quality control and tells him to remove them. Isolation only goes so far.

I'm not here to pick a fight, but every review site is going to come under fire for these issues.

http://www.pissedconsumer.com/reviews-by-company/dealerrater/dealerrater-is-a-bogus-front-for-car-dealers-20111006266347.html

I don't give them any weight any more - all review sites have humans at the helm.

Just as DealerRater can remove reviews for being false based on the account of a dealer, Yelp can remove reviews for any number of reasons and have the legal right to do so.

2. Trying to create Yelpers is not something that just happen on Yelp. I have worked with numerous dealerships who ask customers to write a review on n49, DealerRater, Google or Yelp. All 4 services get fake reviews and all 4 services get real reviews (good and bad).

Just my two cents though.