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Listings Management Tools:Widewail - big fan of what Matt and the team are doingWhitespark - just launched a GBP management tool that is only $1 /month!Moz Local - the OG SEO companyYext - make sure to ask what happens to your listings if you ever cancel and the pricing on GBP department pages. I'm mainly including them on this list because some OEM's require or co-op Yext.SEO Writing Tools:Clearscope - Helps your writers optimize your content to rank and drive organic traffic that is relevantSurferSEO - Similar to Clearscope but with more AI features.Other SEO Tools:SemrushAhrefsMoz ProScreamingfrog - Good to identify and clean up technical SEO issuesLocalFalcon - track and report on local SEO performanceAs you can see, many different SEO tools are available, and I'm only scratching the surface. The monthly costs can quickly add up. And this doesn't even take into account the training and salary expenses. Simply buying a hammer isn't enough; you must know how to use it.That's why so many dealers outsource SEO; in-house SEO really only makes sense for a larger group with the scale to justify the expense and be able to attract the talent and knowledge necessary.
Listings Management Tools:
SEO Writing Tools:
Other SEO Tools:
As you can see, many different SEO tools are available, and I'm only scratching the surface. The monthly costs can quickly add up. And this doesn't even take into account the training and salary expenses. Simply buying a hammer isn't enough; you must know how to use it.
That's why so many dealers outsource SEO; in-house SEO really only makes sense for a larger group with the scale to justify the expense and be able to attract the talent and knowledge necessary.
