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Great list, Ryan - for everyone reading this thread, stay away from Yext. There's zero reason to use them as a dealer unless you're required by your OEM - and honestly, even if you're required, you should just pay the bill and not use the product.And Ryan's definitely right about cost stacking up - I spend around 8k a month on SEO tools, and I don't have anywhere near all of them... You shouldn't really be spending ANY money on SEO tools unless you have a full-time SEO employee at the dealership (as in, that's all they do - not an internet manager or marketing manager that also does some SEO stuff). It doesn't make sense to spend money on tools unless you have a full time person - or better yet, a full time team - who understands exactly what the tools do and can use them appropriately to help the dealership...
Great list, Ryan - for everyone reading this thread, stay away from Yext. There's zero reason to use them as a dealer unless you're required by your OEM - and honestly, even if you're required, you should just pay the bill and not use the product.
And Ryan's definitely right about cost stacking up - I spend around 8k a month on SEO tools, and I don't have anywhere near all of them... You shouldn't really be spending ANY money on SEO tools unless you have a full-time SEO employee at the dealership (as in, that's all they do - not an internet manager or marketing manager that also does some SEO stuff). It doesn't make sense to spend money on tools unless you have a full time person - or better yet, a full time team - who understands exactly what the tools do and can use them appropriately to help the dealership...
