Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Just giving some thought to your question. This can be done. You'll need a few key items. Do you use Vauto?? I don't about other used car tools but with VAuto, you can build custom reports and email to yourself or ftp that report to your own server. That report can hold the bulk of the data that you need for adwords to make decisions (increase / decrease bid amounts based on your key items (DIS, VDP views, Provisioning grade, market days supply, price rank, v rank, etc..)). You can include these items in the report and send it to yourself multiple times a day. If your using homenet, you can have Homenet to drop your inventory file onto your server as well(multiple times a day). You would need a script in adwords to fetch your inventory file. On the first fetch, the script can build out your campaigns (ad copy, keywords, base bid amounts, etc..) and delete campaigns if the vehicle is no longer available. Name the individual campaign by the vin number. Then on your next file fetch, get the VAuto file and use it to make bid adjustments and you can identify the campaign you want to target by the Vin #. You would need to put some logic into how your want your bids adjusted but, you can do this. Just sitting here thinking, you could even build a google spreadsheet with your parameters. The second fetch would fetch the spreadsheet first and take all your parameters from the spreadsheet and then it would fetch the VAuto file and apply the parameters you set up from the spreadsheet to the campaigns and base the decisions off the data in the VAuto file. It can be done. This sounds like a cool project!!!