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Then you didn't need to start it as an announcement for your product Matt.  You could have just asked the question.

But I'll bite since I have some experience with this....

We use a lot of your competitors' softwares and have been able to create a few different variants for our different locations.  One of our highline stores uses a fantastic comment generator that gets better all the time, but it doesn't provide the meat a customer is looking for on those cars.  So, we've combined that technology with human input and have found that to work much better.

Another one of our stores works with the person who takes pictures of their cars and generates every comment manually.  The picture taker figures out the story he wants to tell, and takes additional photos that help him with his story.  For example, he might be blown away with the layout of the steering wheel controls and will take some macro (close-ups) to go along with his first feelings of seeing how functional those controls were.  He sells the steering wheel instead of talking about all the features that car has.

In my opinion the dynamic stuff is not on par with a good salesman yet, but I would take it over not having any comments at all.

Comments help differentiate your car, but bland/general comments don't.