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When I was with cars.com I used to hammer my ISM's on comments. It makes a huge difference in response rate once they hit the VIN specific page and even more important than that, the keyword search functionality that is becoming more popular on the classified sites makes custom comments equivalent to SEO. If you haven't played with the keyword search on cars.com in your dma, check it out. Inserting "non-smoker" in your custom comments can impact your returns dramatically.One other thing, I used to give this link as a launching point for my guys pretty frequently as well. Might be worth a look:www.dealerassistnow.com
When I was with cars.com I used to hammer my ISM's on comments. It makes a huge difference in response rate once they hit the VIN specific page and even more important than that, the keyword search functionality that is becoming more popular on the classified sites makes custom comments equivalent to SEO. If you haven't played with the keyword search on cars.com in your dma, check it out. Inserting "non-smoker" in your custom comments can impact your returns dramatically.
One other thing, I used to give this link as a launching point for my guys pretty frequently as well. Might be worth a look:
www.dealerassistnow.com