• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Jesse,


Thnx for your reply.  I've been in lengthy discussions with your team (Phil, Susan & Daymon). I like what I see, but  I am pushing your great team go all the way!   It's no small project, it'll roll out in stages (crawl, walk, run ;-) , but when your done,  the dividends for HN and it's dealers will be enormous. 


IMO, if we go all the way (run Forest run!),  Webiol's platform can create a fully automated, turn-key system that can call upon the thousands of points of data all over webiol and populate a page with it's comments structured and optimized towards the buyers needs.  I hope we can get there!  Customers want comments, search engines want text and Dealers want to get cars over the curb. Dealers are not well equipped to recruit and train unemployed college students on the finer aspects of how to write about cars.


Getting a comment generator to "speak to the buyer" and create interesting and informative reading is really difficult, but not if it's done right...  And we're not that far out. 


Later in it's development, I'd like to see the CG generate exports optimized for AutoTrader and Cars.com.  In classified ad marketing, we need short high impact "options rich" summaries because 120 characters is all the real estate we have to get shoppers to click into a detail page, so, you got to hit those readers with the good stuff right up front!!


Then, to the other side of the publishing scale where we're not cramped for space, the CG is wired right into webiol and webiol knows everything about THAT vehicle. The CG can produce large page of organized and interesting commentary.  Take this rich vehicle content and add popular search phrases and GEO phrases* and wrap that all up into an export that will be mapped into a CMS** (like wordpress) and what you have is an industry 1st.  A fully automatic, self generating, self publishing satellite marketing system, all created on inexpensive SEO friendly sites, all done to satisfy the buyer's needs.


Hope this helps and See you at NADA!


*GEO phrases = cities that the dealer serves

** Content Management System