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To gauge attribution, Edmunds has Event trackers on our web site(s).

Now that they are owned by CarMax (lock-stock&barrel), I have been told that the visitor data (like IP address) is handed off to CarMax, who in turn markets their like-inventory to my web site visitors. According to their Privacy Policy they can do this. Anybody have more insight into this??  If true, I find it very unethical.

I have removed the event trackers until I get more information on this.