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Hello Robert and welcome to the forum.


I think you are wise to look into it and understand it, but I highly doubt that Edmunds is passing visitor data to your competitors, even if they are owned by them.  That would be against Edmund's best interests even if the TOC's appear to permit it. I know a few people over there and I just don't see them allowing something with such a detrimental potential effect on their core business.


For what it's worth, I worked for a company with significant data assets and tier 3 relationships. When we were acquired, the data was not shared with the new owner in any new ways. We had a walled garden that was critical to preserve our tier 3 operations. I'd guess that it is the same for Edmunds.


Have you talked to your Edmunds Rep directly? I think you may get the best answer to your question from them.


Again, welcome!