• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

This is interesting from a piece today in the Jalopnik blog-

Edmunds Caves To Pissed Off Dealers Over Haggling Ad


"As you can (see,) Edmund's the "no haggle" price leaves some money on the table. So if you just printed out that certificate and rolled on in to the dealer, they made an extra $717 dollars because you chose the "no haggle" route. But despite the fact that dealers may be benefiting more from Edmund's Price Promise system, the site can't afford to anger their customers."


As one of the commenters mentions, the root of the issue portrayed in the video, isn't negotiation, it's arbitrary pricing. And let's face it, while a few dealers still use arbitrary pricing - that is more and more rare in the age of the Interwebs.