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I wasn't terribly offended by the ads but I certainly didn't find them in good taste either.  They tried, they failed, they apologized.  I've had good results on their Price Promise program and my ROI has been great, so dropping them immediately didn't even cross my mind.  I wanted to wait and see where it went from there before considering it, but in my opinion are doing enough damage control to satisfy me, so short of something drastic happening, I'll continue to be a customer of theirs.