I will start with saying I am new to this site. This is quite an old post and I am not sure if anyone will see this but I have a little in put on the subject if I may.
1. Email Blasting: Anytime you do an email blast as a company you want the campaign to be hosted WAY AWAY from your in house addresses and website. You actually want no affiliation other than the content of the email. You want your name, your address, your number, your product ads (EX: Newsletter, illustration, or text), and a VERY CLEAR unsubscribe button.
- Reasoning: You can only be spammed so many time before your address will be black listed. If the address is black listed any and all addresses connected to it are black listed as well. This means your company will never be able to send another email that doesn't go into junk or spam ever again under the same name.
2. Getting Around Blacklist: The way around this is simple. You acquire hosting under a totally different name on a totally different server. You will run your campaigns through this separate IP. You will need multiple IP addresses in this new account if you wish to send at any rate of speed. I recommend 4 to 6 to be exact. This will allow you to send around 100,000 (some more some less) every 24 hours or so. Which is plenty in most markets.
- Reasoning: When you burn this address (and you will) you simply close the IP's connected to it and get new ones. You never have to miss a beat with your campaigns.
3. Getting around being Spam: This is really simple guys. When you send out your emails you need to be as personal as you can be. When you receive an email most of time it will have your name on it or your buddy's, it will have FWD: RE: and then the subject in front of it, and the sender if from a vendor will always be from a info@ or service@ etc etc. This is detrimental in getting through the system. It looks for these things. When you send it out and it has FW: RE: (Forward Reply) and the customers name (Mary Smith), and the inside is labeled with there name as well most times you will get through.
- Reasoning: When the system sees the FW: RE: it knows they get those all the time and it looks to have been opened and resent to you, then it sees there name and it knows that its there account, then there name is inside of the message as well it becomes personal and goes through. They get emails like that all the time. It's not "out of the ordinary" so the system most likely won't catch it. It really is all about personalization.
4. Getting them to open the email: The email is worthless if they don't open it and see your message. When you send it to them you again want it to be personal. Put the FW: RE: then there name.
- Reasoning: If you get an email with your name on it that has been replied to and forwarded to you most likely you will at least open it and see what's going on.
5.The right message: This is an art. You can do this easily by tracking. Send out an email to a specific group of 100,000 (made that number up). Send the group individual emails of each one of your products. (EX: Focus, Fusion, F-150 etc etc ) Track through out each campaign who opens it. Then which product they actually clicked on. (EX: Mary Smith at msmith@gmail.com clicked on the fusion and the focus)Then you put that person in the car group. If they clicked on trucks do accordingly.
- Reasoning: You can now send Mary Smith any and all information about cars because you now know that its what shes interested in. You can send Paul Smith information about trucks because you know that about him now too. This is a way to really get interactive with your customers and do directional advertising. Not only making sure you get the message to the customer, but getting the RIGHT message to them.
I could go on and on but I don't want to over do it. If you have any questions please feel free to contact me at 361-676-9166. I am the Owner / Partner of Patriotic Marketing.