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Jarrett,2010 is the year of consolidation for me. I have been watching our sales managers work out of too many systems and I've been troubleshooting too many communication errors for too long. We area finally at a point where we can begin to put one hat on numerous technologies. I don't think we're far enough down the consolidation road to include the DMS in there yet. I believe that day is coming. I think DMS will become a secondary data hub to the primary CRM hub, but we've still got a ways to go. Right now, DMS is still a very central and integral technology to dealerships. The giant DMS companies have found comfort in massive paychecks which has made them so conservative they're almost stagnant. If this past decade has shown us anything, it is that the big dogs are not invulnerable. I hope we see a shift away from all the paper products they sell and see some more companies offer more modern DMS technologies. I think the CRM companies are in the prime position to jump on this opportunity. There are some major hurdles to clear first. CRM companies will need to get into the inventory game, service, parts, accounting, and also have relations with the technology companies the OEMs use. They'll also have to be driven by pride. If they're completely driven by money, then the big DMS companies will buy that CRM company before it ever becomes a competitor....and we all lose again.
Jarrett,
2010 is the year of consolidation for me. I have been watching our sales managers work out of too many systems and I've been troubleshooting too many communication errors for too long. We area finally at a point where we can begin to put one hat on numerous technologies.
I don't think we're far enough down the consolidation road to include the DMS in there yet. I believe that day is coming. I think DMS will become a secondary data hub to the primary CRM hub, but we've still got a ways to go.
Right now, DMS is still a very central and integral technology to dealerships. The giant DMS companies have found comfort in massive paychecks which has made them so conservative they're almost stagnant. If this past decade has shown us anything, it is that the big dogs are not invulnerable. I hope we see a shift away from all the paper products they sell and see some more companies offer more modern DMS technologies. I think the CRM companies are in the prime position to jump on this opportunity.
There are some major hurdles to clear first. CRM companies will need to get into the inventory game, service, parts, accounting, and also have relations with the technology companies the OEMs use. They'll also have to be driven by pride. If they're completely driven by money, then the big DMS companies will buy that CRM company before it ever becomes a competitor....and we all lose again.
