• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

I'm not sure I am understanding what you're saying. Don't website leads = more floor traffic? I agree that there are way too many dealerships with way too many unnecessary pop-ups/widgets. But if you could target certain types of buyers based on website activity with engaging CTA's/pop-ups/widgets instead of throwing them all up at the same time, wouldn't you want to do that? That way you are capturing more in-market consumers.


People on YOUR digital lot are the most important only behind people on your physical lot. You wouldn't let thousands of people visiting your physical lot walk off without trying to engage with them, so don't do it on your website.