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It's absolutely a disruption that needs to happen in the minds of the decision makers.

I can understand the feeling that a dealer would want multiple lead gen points, but I still just don't see how three ActivEngage chat entry point, an "are you sure you want to leave" prompt, and two completely different phone numbers for sales (all on the homepage) are good for UX... All while, their paid search ad doesn't utilize call or location extensions (where lead gen entry points can happen even before page visits).

Why not utilize a better mobile experience or user flow w/ analytics data to create more efficient highly converting lead gen paths? This would cut the need for cluttered and confusing homepages, and create a trust & ease of use without a lot of effort. Use the website for consumers in the higher stages of the funnel (that research models), and use the actual ad for users in the lower stage of the funnel (people on the road shopping or looking for you directly). It seems like all stage of the funnel are being addressed right there on the home page.

I'm just chatting, here. I apologize if I'm not understanding the "game".