• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

No. Website leads have to move through a nurturing process before they are comfortable and trusting enough to drive in. Sooooooo many things can go wrong in that process.


If a website can provide the comfort and trust necessary for the drive in, then all the potential failings of non-physical human interactions are void. I'm not saying Internet leads can be shut down entirely, but I am saying we drive too hard to create too many of them. Or more simply put, we're concentrated on the wrong goals.