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However they choose to advertise, and whatever the consumer's impression of car dealers is in general, their websites do a pretty good job of answering the consumers' questions. And then they point those consumers down a clear path of action.

When you answer somebody's questions, without hassle, you earn trust. They also have their data configured in a manner that highlights the best features of a vehicle along with upfront pricing and payments. They're very clear about the warranty coverage and that inspires trust too. They don't make you hunt for things; they answer it all up right away.....or at least better than most.

The sites don't have floating chat boxes, floating bars, text us hovers, pop-unders, and all the things that signal to a consumer they're going to be pounced on the moment they get out of their car. That helps too.