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Marc,The FB audience is not in the 11th hour of auto-buying decision making. Careful, if you work FB audience and use conversion rates as your measure of success, you'll get frustrated. IMO, don't over look % New Visits.
Marc,
The FB audience is not in the 11th hour of auto-buying decision making. Careful, if you work FB audience and use conversion rates as your measure of success, you'll get frustrated.
IMO, don't over look % New Visits.
