<UncleJoe rant>
Our FB stats will always suck (un-measurable conversions, high bounce rates, low pgs p/visit). BUT, If you (or anyone else) can show me a way to produce % New Visitor > 70%, NOW YOU'LL HAVE MY ATTENTION.
Now, it's time for Uncle Joe's $0.02 and a challenge.
We all know no Social Media Fairy likes the "ROI Question" and I am over asking that question (because there is no ROI). Unless your store is so progressive and organized that your have a dedicated SM staff producing great SM content.
I am having problems funding that SM Staff. BUT, I will sit up and shut up if anyone can show me a way to get FB referrals that are new visitors >75%. Now, that's business opportunity that I get.
I realize that %New Visitors this is NOT FB's strong suit. But you can't deny that all this chatter behind Social Media is the GIGANTIC MASS AUDIENCE that awaits those that dare to invest time and treasure into this arena. Any FB effort with a high "% New Visitors" is a gigantic eye-opener and I'll buy in with both feet!
I've said it before, FB = Millions of people behind very high walls. A Low "% New Visitors" stat is a hallmark of this fact.
Where's the Beef?
</rant>
