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That literally made me laugh out loud! 


I like and respect your stance. 


I will do some digging and refining here in the next few months and if nothing else - we will get some good dialogue out of it.


Just so I fully understand you would take notice when the FB visitors stats show that 70% of those visits from FB are in fact new visitors?  Mine right now are showing 35% and autotrader 76%.  Those stats?


Also to understand your reasoning for taking notice is that you want to drive new traffic to the site - not folks that are already going to my site?  Correct?