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You nailed it Marc. All businesses need new blood, new faces, new customers to replace the old ones don't come back. That's the reason dealers spend $300-500 in ad costs PVR to keep the dealer machine printing cash (making sales).%76 of your autotrader visitors have not been to your website before, whereas 35% of your FB visitors are fresh faces. I'll throw some salt on your wounds and piss you off a bit. If FB sent you 100 visitors and your bounce rate is 50% then you really have 50 visitors. If 35 of 100 visitors are fresh faces, how many of those were bounces? Gulp. Ohoh, yup, it is entirely possible that with 50 bounces, It is "numerically possible' that all 35 new faces bounced. Now, thats not whats happening, but it does reveal the DEPTH of exploration you have to do to test your ideas.
You nailed it Marc. All businesses need new blood, new faces, new customers to replace the old ones don't come back. That's the reason dealers spend $300-500 in ad costs PVR to keep the dealer machine printing cash (making sales).
%76 of your autotrader visitors have not been to your website before, whereas 35% of your FB visitors are fresh faces.
I'll throw some salt on your wounds and piss you off a bit. If FB sent you 100 visitors and your bounce rate is 50% then you really have 50 visitors. If 35 of 100 visitors are fresh faces, how many of those were bounces? Gulp. Ohoh, yup, it is entirely possible that with 50 bounces, It is "numerically possible' that all 35 new faces bounced. Now, thats not whats happening, but it does reveal the DEPTH of exploration you have to do to test your ideas.
