Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Marc,Very interesting stuff here. I look forward to seeing your findings too. This thread got busy but I wanted to get your opinion on something you wrote earlier:Where they should be in the sales funnel is never more than an interval away from the oil change funnel, right?Can't remember the stat exactly, so correct me if I'm way off base. I read that 79.5% of all statistics are made up on the spot to try to prove a point. Is it 5 trips or more through the driveway for service = 70% better chance of repeat business for variable? Doesn't matter what the exact numbers are really if we can agree that service customers make great sales prospects and more of your fans need service than a new car at any given point.My thought is that maybe your FB strategy could effectively include FO offers. Your fans have a reason and incentive to keep coming to the site from FB and you get the opportunity to keep them engaged until they are at the bottom of your funnel. Does that make sense and more importantly would that work?Maybe this is a different thread, but I would think any owner would accept a lower ELR out of FO if he knew it meant additional sales. Maybe now that we have “internet dealerships†instead of “internet departments†can we marry Variable and Fixed and just have Operations? I won't hold my breath.Ryan
Marc,
Very interesting stuff here. I look forward to seeing your findings too. This thread got busy but I wanted to get your opinion on something you wrote earlier:
Where they should be in the sales funnel is never more than an interval away from the oil change funnel, right?
Can't remember the stat exactly, so correct me if I'm way off base. I read that 79.5% of all statistics are made up on the spot to try to prove a point. Is it 5 trips or more through the driveway for service = 70% better chance of repeat business for variable? Doesn't matter what the exact numbers are really if we can agree that service customers make great sales prospects and more of your fans need service than a new car at any given point.
My thought is that maybe your FB strategy could effectively include FO offers. Your fans have a reason and incentive to keep coming to the site from FB and you get the opportunity to keep them engaged until they are at the bottom of your funnel. Does that make sense and more importantly would that work?
Maybe this is a different thread, but I would think any owner would accept a lower ELR out of FO if he knew it meant additional sales. Maybe now that we have “internet dealerships†instead of “internet departments†can we marry Variable and Fixed and just have Operations? I won't hold my breath.
Ryan
